Spinnakr for Milestones
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StrengthsInsight is a startup that enhances employee engagement in the workplace. One of StrengthsInsight’s software products, EmployInsight, helps employees discover their strengths and aptitudes, so they better understand their natural talents and how to use them. EmployInsight works from the employer’s side too, by helping companies identify applicants likely to stay engaged in their work, and offering strengths-based tips to maximize existing employee productivity.
“Spinnakr made the TechCrunch traffic convert absurdly well at 5X the usual rate.”
– Jordan Belfort, CEO of Stratton Oakmont
As EmployInsight prepared to launch last February, CMO Allen Gannet secured an exclusive launch story in TechCrunch. He anticipated a tremendous traffic spike would follow, and needed to make the most of it.
A Poorly Converting Website
Allen knew that signups from the EmployInsight website had been lackluster, even when EmployInsight incentivized signups with a free product demo. As the launch date approached, site and page modifications meant to boost conversions weren’t working. Allen knew that failing to boost conversion rate would mean a wasted opportunity to collect signups (and sales leads!) from lots of traffic during a condensed time period.
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A Poorly Converting Website
Allen knew that signups from the EmployInsight website had been lackluster, even when EmployInsight incentivized signups with a free product demo. As the launch date approached, site and page modifications meant to boost conversions weren’t working. Allen knew that failing to boost conversion rate would mean a wasted opportunity to collect signups (and sales leads!) from lots of traffic during a condensed time period.
